Free Social Media &Marketing Tools Online

30+ browser-based tools for content creators, marketers, and small teams — hashtag generators, caption tools, UTM builders, ad copy, engagement calculators, image resizers, and more. No signup. Instant results.


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Social Media Marketing Tools (18 Tools)

30+ Free Tools
3 Tool Categories
6+ Platforms Covered
0 Data Shared

What Are Free Social Media & Marketing Tools?


Quick answer: Free social media and marketing tools are browser-based utilities that help content creators, marketers, and small businesses generate content, build tracked campaign links, resize platform images, calculate engagement, and streamline repetitive marketing tasks — instantly, with no signup and no data sent to any server.

Marketing in 2025 demands consistent output across multiple platforms, each with its own image dimensions, character limits, hashtag conventions, and link tracking requirements. Managing all of that manually — or paying for a suite of expensive marketing software tools — is neither realistic for individual creators nor cost-effective for small teams. Free social media tools fill the gap between doing everything by hand and subscribing to tools you don't fully need.

This collection brings together 30+ purpose-built marketing utilities organized into three functional layers: content and growth (generating ideas and copy), marketing utilities (building links, resizing images, and counting characters), and analytics lite (calculating engagement rates and assessing profile performance). Each tool delivers a specific output — a hashtag set, a UTM-tagged URL, a correctly sized Instagram image, or an engagement rate calculation — in your browser, privately and instantly.

Unlike AI writing platforms that require accounts and subscriptions, or analytics tools that need social API connections, these tools work with whatever information you have available right now. You bring the inputs; the tools deliver the output. No platform permissions. No monthly billing. No data sent anywhere.

  • All tools run client-side in your browser — no server processing, no API calls, no data transmission.
  • Your content drafts, campaign URLs, engagement data, and profile information never leave your device.
  • Covers all major social platforms: Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube, and Pinterest.
  • No account creation, email confirmation, or free trial period — open any tool and use it immediately.
  • Generated content is always a starting point to customize — templates and logic, not rigid outputs.
  • New tools added regularly as platform requirements and marketing formats evolve.
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Why it matters: Sprout Social's 2024 data shows that brands posting consistently with optimized hashtags, proper image dimensions, and tracked links see 3–4× higher organic reach than those that don't. These tools make that optimization accessible without a marketing budget or team.

Tool Categories at a Glance


Every tool in this collection falls into one of three functional areas that map directly to the stages of a typical content and campaign workflow: creating the content, preparing it for distribution, and measuring its performance.

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Content & Growth Tools

Hashtag generators, caption generators, bio generators, ad copy and CTA generators, email subject lines, newsletter titles, post idea generators, and emoji tools.

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Marketing Utilities

UTM and campaign URL builders, WhatsApp link generators, QR code generators, image resizers, character counters, and SMS length calculators.

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Analytics Lite

Engagement rate calculators, best posting time calculators, and social profile scoring tools — using your own data, no API connections required.

Content & Copy Generation Tools


Content creation is the highest-volume, most time-intensive task in social media marketing. A solo creator or small team posting across three or four platforms daily needs a constant stream of captions, hashtags, ad headlines, email subject lines, and CTAs — often under time pressure. Free content generation tools provide structured starting points so you spend time refining and personalizing rather than starting from a blank page.

Tools Available in This Category

Hashtag Generator Caption Generator Instagram Bio Generator Ad Copy Generator CTA Generator Email Subject Line Generator Newsletter Title Generator Social Post Idea Generator Emoji Keyboard / Copy Tool

Caption Generator

A strong social media caption serves three purposes: it adds context to the visual, it encourages engagement (a question, a call to action, a reaction prompt), and it supports algorithmic reach by including relevant keywords and hashtags. A free caption generator takes your topic, tone, and platform as inputs and outputs structured caption templates you can customize in seconds.

  • Platform-specific tone: Caption style varies significantly between platforms. LinkedIn captions are professional and insight-driven; Instagram captions are conversational and visual-focused; Twitter/X captions must work within tight character limits. The generator adapts output style per platform.
  • Tone and voice settings: Choose from tones including professional, casual, humorous, inspirational, urgent, or educational — the output reflects the selected voice, giving you a starting point aligned to your brand personality.
  • Hooks and CTAs included: Well-performing captions open with a hook (a question, a bold statement, or a surprising fact) and close with a call to action (comment below, save this post, click the link). The generator structures both elements automatically.
  • Length options: Short captions (under 150 characters) for Twitter and quick Instagram posts; long captions (300–2,200 characters) for LinkedIn thought leadership and Instagram carousels that benefit from storytelling.

Ad Copy Generator

Paid social advertising success depends largely on copy quality — the headline and description that appear alongside your creative. A/B testing ad copy is standard practice, which means marketers need a high volume of copy variations. The free ad copy generator produces headline and description combinations for Meta, Google, LinkedIn, and TikTok ads based on product, audience, and benefit inputs.

  • Headline variants: Generate multiple headline options for each ad, focusing on different angles — benefit-first, question-based, number-driven, and curiosity gap — to feed into A/B testing workflows.
  • Character limit compliance: Ad platforms enforce strict character limits (e.g. Google Ads headlines: 30 characters; Meta primary text: 125 characters for preview display). The generator enforces these limits in real time.
  • CTA Generator: Generate action-oriented button copy and inline CTAs that match campaign objectives — "Shop Now" for conversion campaigns, "Learn More" for awareness, "Sign Up Free" for lead generation. Weak CTAs are one of the most common causes of underperforming ads.

Email Subject Line Generator

Email open rate is almost entirely determined by the subject line. Research by Campaign Monitor shows that 47% of email recipients open an email based on the subject line alone. A free email subject line generator produces multiple subject line options using proven copywriting frameworks — curiosity gaps, numbers, personalization triggers, and urgency — for any email campaign type.

  • A/B test pairs: The generator outputs at least two distinct subject line approaches — for example, a curiosity-gap version and a direct benefit version — designed for A/B split testing to identify which performs better with your audience.
  • Emoji subject lines: Emoji in subject lines have been shown to increase open rates by up to 45% in certain categories. The tool offers emoji variants alongside plain text versions.
  • Newsletter title generator: For regular newsletters, the tool generates recurring title formats (e.g. "The Weekly Brief: [topic]") that build familiarity and subscriber recognition across issues.
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Content quality reminder: Generated captions, ad copy, and subject lines are structured starting points, not finished outputs. They use template logic to provide a draft — always review and rewrite in your brand's specific voice, with references to your actual product, audience, and current context. The best-performing content is always human-refined, not raw generator output.

Hashtag Generator: Find the Right Tags for Every Platform


Hashtags remain one of the most effective organic reach amplifiers on Instagram, TikTok, LinkedIn, and Twitter/X — when used correctly. The common mistake is using the highest-volume hashtags possible (millions of posts each), which ensures your content is instantly buried. The correct strategy uses a mix of niche (under 50K posts), medium (50K–500K), and broad (500K–5M) hashtags to maximize discoverability in less competitive feed positions. A free hashtag generator builds this balanced mix from your topic and platform inputs.

Platform-Specific Hashtag Best Practices

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Instagram
Max 30 hashtags
Optimal: 5–15
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TikTok
No hard limit
Optimal: 3–5
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Twitter / X
280 char total
Optimal: 1–2
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LinkedIn
No hard limit
Optimal: 3–5
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Pinterest
In description
Optimal: 2–5
  • Topic-based generation: Enter your post topic or niche (e.g. "sustainable fashion" or "home gym workout") and receive a curated mix of niche, medium, and broad hashtags categorized by volume range.
  • Platform selection: Different platforms benefit from different hashtag strategies. Generating platform-specific sets ensures the quantity and style of hashtags match each channel's algorithm preferences.
  • Branded hashtag suggestions: The generator includes prompts for including your own branded hashtag — a consistent tag unique to your brand that helps aggregate user-generated content and build community.
  • Competitor and trending tags: For manual research, the tool provides guidance on how to identify trending tags in your niche so you can add timely, high-visibility tags to your generated set.
  • Copy-ready formatting: Output is formatted as a ready-to-paste hashtag block, or as individual tags for platforms that prefer hashtags placed within caption text rather than at the end.
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Hashtag strategy insight: Instagram's internal research (cited in their Creator Academy) suggests that 3–5 highly relevant hashtags outperform 30 loosely relevant ones in terms of reach quality and non-follower discovery. Focus on relevance over quantity, and rotate your hashtag sets regularly to avoid being classified as repetitive content by the algorithm.

UTM Link Builder: Track Every Campaign Click in Google Analytics


UTM parameters are the five tracking codes appended to a URL that tell Google Analytics (and any other analytics platform) exactly where a visitor came from. Without UTM tags, social media traffic shows up in Analytics as "Direct" or gets misattributed — making it impossible to accurately assess which campaigns, platforms, or content types are driving real results. A free UTM builder eliminates that ambiguity by generating correctly formatted campaign URLs in seconds.

The Five UTM Parameters Explained

Parameter What It Tracks Example Value
utm_source Where the traffic comes from — the referring platform or publication instagram, facebook, newsletter, linkedin
utm_medium The marketing channel type — how the link was delivered social, cpc, email, organic, paid-social
utm_campaign The specific campaign name — groups related links together in reporting summer-sale-2025, product-launch, q3-awareness
utm_content The specific content or ad variant — for A/B testing and placement differentiation hero-banner, link-in-bio, story-swipe-up
utm_term Paid search keyword — primarily for Google Ads keyword tracking running-shoes-mens, cheap-flights-london

Why Every Marketer Needs a UTM Builder

  • Accurate attribution: Know whether your Instagram Stories, LinkedIn posts, email newsletters, or paid Facebook ads are actually driving website traffic and conversions — not just seeing aggregate "social" traffic with no channel breakdown.
  • Campaign ROI measurement: Group all traffic from a specific campaign (e.g. a product launch) under one utm_campaign value to see total reach, sessions, and conversion rate for that campaign across all channels in a single Analytics view.
  • A/B content testing: Use utm_content to differentiate between two versions of a link — different link-in-bio copy, different ad creatives, or different email placements — and directly compare which drives more clicks and conversions.
  • Consistent naming conventions: The UTM builder enforces lowercase hyphenated formatting and consistent naming — preventing the fragmentation that occurs when "Facebook" and "facebook" and "FB" appear as three separate sources in Analytics.
  • URL shortening compatibility: Long UTM URLs can be unsightly in social posts. The generated UTM URL can be shortened via any URL shortener (Bitly, TinyURL) after generation — the UTM data is retained regardless of URL length.
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Example UTM URL output: yoursite.com/summer-sale?utm_source=instagram&utm_medium=social&utm_campaign=summer-sale-2025&utm_content=bio-link — This single URL tells Google Analytics: the visitor came from Instagram, via a social post, as part of the summer-sale-2025 campaign, specifically from the bio link placement.

Social Media Image Resizer: Platform-Perfect Dimensions Every Time


Every social media platform has different optimal image dimensions — and using the wrong size results in automatic cropping, blurring, letterboxing, or distorted aspect ratios that undermine the visual quality of your content. A free social media image resizer outputs your image at the correct dimensions for each specific placement, with no Photoshop subscription required.

Platform Image Dimension Quick Reference

Platform Placement Recommended Size Aspect Ratio
Instagram Square post 1080 × 1080px 1:1
Instagram Portrait post 1080 × 1350px 4:5
Instagram Story / Reel 1080 × 1920px 9:16
Facebook Feed post 1200 × 630px 1.91:1
Facebook Cover photo 851 × 315px 2.7:1
Twitter / X In-stream image 1600 × 900px 16:9
LinkedIn Post image 1200 × 628px 1.91:1
LinkedIn Cover photo 1584 × 396px 4:1
TikTok Profile photo 200 × 200px 1:1
YouTube Thumbnail 1280 × 720px 16:9
  • Platform preset library: Select any platform and placement type from a dropdown — the resizer applies the correct target dimensions automatically, eliminating the need to remember or look up specifications.
  • Aspect ratio preservation: Resizing is non-destructive by default — the tool maintains your image's aspect ratio and shows a preview before download so you can confirm framing before committing.
  • Bulk platform export: Generate multiple platform-specific versions of the same image in sequence — Instagram post, Instagram Story, LinkedIn post, and Facebook post — without returning to your original file each time.
  • Character counter integration: Platform character limits are just as important as image dimensions. The character counter tool works alongside the image resizer to ensure both visual and text elements comply with platform requirements before posting.

Engagement Rate Calculator & Analytics Lite Tools


Follower count is a vanity metric. Engagement rate — the percentage of your audience that actively interacts with each post — is the metric that reflects real audience connection and content quality. Brands and agencies evaluating influencer partnerships, and creators benchmarking their own performance, rely on engagement rate as the primary performance indicator. A free engagement rate calculator computes this metric instantly from any set of post metrics you input.

Engagement Rate Formulas Supported

  • Post Engagement Rate by Reach: (Likes + Comments + Shares + Saves) ÷ Post Reach × 100. The most accurate measure of content performance — uses actual viewers rather than total followers, who may not have seen the post.
  • Profile Engagement Rate by Followers: (Total Interactions ÷ Followers) × 100. The standard metric used for influencer benchmarking — comparable across accounts regardless of follower count.
  • Average Engagement Rate: Calculated across your last N posts (10 or 30 is standard) to produce a stable baseline rate that smooths out individual post outliers.
  • Story Completion Rate: (Total Story Views on Last Slide ÷ Views on First Slide) × 100. Measures how compelling your Stories content is from start to finish — a key indicator of audience attention span for your Story format.

Engagement Rate Benchmarks by Platform

Platform Low Average Good Excellent
Instagram Below 1% 1–3% 3–6% Above 6%
TikTok Below 3% 3–9% 9–18% Above 18%
Facebook Below 0.5% 0.5–1% 1–3% Above 3%
Twitter / X Below 0.3% 0.3–1% 1–3% Above 3%
LinkedIn Below 1% 1–2% 2–5% Above 5%

Other Analytics Lite Tools

  • Best Posting Time Calculator: Aggregate research suggests optimal posting times vary by platform and audience timezone. The calculator lets you input your audience's primary timezone and content category to receive evidence-based posting time recommendations — without requiring API access to your actual analytics.
  • Social Profile Score Tool: Evaluates profile completeness across key fields (profile photo, bio, link in bio, username consistency, pinned posts) and outputs a score with specific improvement recommendations. A complete, optimized profile improves both discoverability and first impressions for new visitors.
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Engagement rate context: A creator with 10,000 followers and a 5% engagement rate (500 interactions per post) has more genuine audience connection than one with 100,000 followers and 0.3% engagement (300 interactions per post). Engagement rate is the metric brands and agencies prioritize when evaluating influencer partnerships — knowing yours is the first step to negotiating it.

Platform-Specific Tools & Utilities


Beyond general content and analytics tools, several platform-specific utilities handle recurring technical needs that would otherwise require manual lookup or separate tools.

WhatsApp Click-to-Chat Link Generator

Generate a WhatsApp click-to-chat link (wa.me/) with a pre-filled message for any phone number. Used in social media bios, website buttons, email signatures, and digital business cards to enable one-click WhatsApp contact. Include a pre-populated message to reduce friction — "Hi, I'd like to know more about [service]" — so the conversation starts with context.

QR Code Generator for Social Links

Generate QR codes linking to your social profiles, link-in-bio pages, WhatsApp chat, or campaign landing pages — downloadable as PNG for digital use or SVG for print materials like business cards, event banners, and packaging. Increasingly used in physical retail, restaurants, and events to drive social follows and digital engagement from in-person touchpoints.

SMS Length & Character Counter

SMS messages are segmented at 160 characters (GSM encoding) or 70 characters (Unicode, required for emoji). A single "SMS" that exceeds 160 characters is billed as two messages — a cost that scales significantly in bulk SMS marketing campaigns. The SMS length calculator counts characters in real time, identifies encoding type, and displays exactly how many message segments your text will consume at current network rates.

Post Character Counter

Platform character limits differ significantly: Twitter/X (280 characters), LinkedIn posts (3,000 characters), Instagram captions (2,200 characters), Facebook posts (63,206 characters), and TikTok captions (2,200 characters). The character counter provides platform-specific real-time counting so copy is confirmed within limits before publishing — preventing truncation that cuts off CTAs or key information.

Who Benefits from Free Social Media Tools?


These tools serve a wide range of users — from individual content creators to marketing managers at growing brands. Select your profile to see the most relevant applications.

📱 For Content Creators & Influencers

Creators publishing across multiple platforms daily need fast, reliable tools that don't interrupt the creative flow:

  • Use the hashtag generator to build optimized, niche-specific hashtag sets for each post topic — rotating sets to avoid algorithmic penalties for repetitive content.
  • Generate caption drafts with the caption generator when under time pressure — then personalize with specific details, personality, and brand voice before publishing.
  • Resize photos to platform-perfect dimensions for every placement: 4:5 portrait for Instagram feed, 9:16 for Reels and Stories, 16:9 for YouTube thumbnails.
  • Track your engagement rate monthly using the calculator to monitor growth and identify which content formats and topics generate above-average interaction.
  • Generate your Instagram bio with the bio generator — optimize it with clear value proposition, relevant keywords, and a strong CTA linking to your latest project.

🏪 For Small Businesses & Local Brands

Small business owners managing their own social media presence need tools that save time without requiring a marketing background:

  • Use the UTM builder to tag every social media post link, email newsletter link, and Google My Business link — then see in Google Analytics exactly which channel drives visits and conversions to your website.
  • Generate QR codes linking to your Google Reviews page, WhatsApp chat, or Instagram profile for physical store signage, menus, receipts, and business cards.
  • Create the WhatsApp click-to-chat link for your website contact button — reducing customer friction from "find the number" to one tap on mobile.
  • Use the best posting time calculator to schedule posts at times when your local audience is most active — important for geographically concentrated small businesses with a specific customer timezone.
  • Calculate engagement rate periodically to distinguish genuine audience growth from passive follower accumulation.

📧 For Email Marketers

Email marketing ROI depends heavily on open rates and click rates — both of which are directly influenced by subject lines and body copy quality:

  • Generate A/B test subject line pairs for every campaign using the email subject line generator — test curiosity-gap vs benefit-driven approaches, emoji vs plain text, and question vs statement formats.
  • Use the newsletter title generator for recurring newsletters — consistent title formats build subscriber recognition and open rate habituation over time.
  • Build UTM-tagged links for every link in every email — segment by campaign, email position (header vs footer vs body CTA), and list segment to understand exactly what content drives clicks.
  • Use the SMS character counter for SMS marketing campaigns to control per-message costs at scale — especially important when sending to large subscriber lists where per-segment costs compound.
  • Generate CTAs with the CTA generator for email buttons and inline text links — test urgency-based CTAs ("Claim Your Spot") versus benefit-based ("Get Instant Access").

📊 For Marketing Agencies & Freelancers

Agencies and freelance marketers manage multiple clients across many platforms — tools that accelerate repetitive tasks without requiring platform accounts are operationally valuable:

  • Use the UTM builder for consistent campaign URL naming conventions across all clients — enforcing lowercase, hyphenated formatting that keeps Analytics data clean and comparable.
  • Generate platform-specific image dimension exports for client content calendars — ensuring all assets are correctly sized for every placement before delivery to clients or scheduling tools.
  • Use the engagement rate calculator for client reporting — present engagement rate alongside follower count to contextualize organic performance relative to platform benchmarks.
  • Generate ad copy variants for client paid social campaigns — multiple headline and description combinations as starting points for creative brief development.
  • All tools are free for commercial use with no client usage restrictions, attribution requirements, or per-project licensing — safe to use within any client deliverable workflow.

The Complete Content Publishing Workflow


Used in sequence, these tools cover every step of preparing and publishing social media content — from initial draft to tracked, platform-ready post. Here is the recommended workflow for a single piece of content published across multiple platforms:

  1. Generate your caption draft — Use the caption generator with your topic, platform, and tone settings. Get a structured caption with hook, body, and CTA as a working draft.
  2. Generate your hashtag set — Use the hashtag generator with your topic and target platform. Select a mix of niche, medium, and broad tags. Copy the platform-appropriate quantity.
  3. Check character count — Paste your caption and hashtags into the character counter for each platform you're publishing to. Confirm it's within limits; trim if needed.
  4. Resize your visual asset — Use the image resizer to create platform-specific image versions: 4:5 for Instagram feed, 1:1 for Instagram square, 1.91:1 for LinkedIn and Facebook, 16:9 for Twitter/X.
  5. Build your UTM link — For any link included in the post or bio, generate a UTM-tagged URL with source, medium, campaign, and content values. Shorten if needed.
  6. Calculate expected engagement rate — After publishing, input actual metrics into the engagement rate calculator to benchmark this post against your average and platform norms.
Time-saving reality: Running through all six steps of this workflow using these tools takes 5–8 minutes per piece of content. The equivalent tasks done manually (hashtag research, Photoshop resizing, UTM URL construction, engagement calculation) typically take 20–40 minutes. For teams publishing 10+ pieces per week, that represents several hours of saved time weekly — without any software subscription cost.

Frequently Asked Questions


Are all these social media and marketing tools completely free?
Yes. Every tool in this collection is 100% free — permanently. There are no subscription tiers, no "pro" features behind a paywall, no per-use charges, and no credit card required. Use any tool as many times as needed for personal, business, or client work at zero cost.
Do these tools connect to my social media accounts?
No. None of these tools connect to any social media API or require platform credentials. All tools work with data you manually enter — your follower count, post metrics, campaign details, image files, and copy. This means your social account security is never at risk, no platform permissions are requested, and the tools work regardless of which platforms you use or whether your accounts are new or established.
Is my content and campaign data private when I use these tools?
Completely. All processing runs locally in your browser using client-side JavaScript. Your captions, campaign URLs, UTM naming conventions, engagement data, and image files never leave your device — nothing is transmitted to any server or stored anywhere. This makes these tools safe for working with commercially sensitive campaign strategy and content plans.
Are the generated captions and hashtags unique to my brand?
The generators produce content using template-based pattern logic — they provide structured starting points, not final outputs. Two users entering the same topic will receive similar template structures but the content is not shared between users and nothing is stored. More importantly, generator output should always be customized: add your brand-specific language, reference your actual product or service, adjust the tone to match your voice, and verify that any specific claims are accurate before publishing. Generated content is a first draft, not a finished post.
What is a UTM builder and why do I need one?
A UTM builder generates tracking parameters appended to URLs that tell Google Analytics exactly where traffic comes from. Without UTM parameters, social media traffic appears as "Direct" or gets mis-attributed in Analytics — making it impossible to accurately measure which campaigns, platforms, and content types drive real results. With UTM-tagged links, you can see in Google Analytics (or any analytics platform) the exact source, medium, campaign, and content variant responsible for every visit and conversion. For any business running marketing campaigns across multiple channels, UTM tracking is essential for accurate attribution and ROI measurement.
What is a good engagement rate on Instagram or TikTok?
Engagement rates vary significantly by platform, audience size, and content category. On Instagram, an engagement rate of 1–3% is considered average, 3–6% is good, and above 6% is excellent — though smaller accounts (under 10K followers) typically achieve higher rates than large accounts. TikTok naturally achieves higher engagement due to its algorithm-driven discovery model — average rates of 3–9% are normal, with top creators achieving 15–20%+. Use the engagement rate calculator with your actual metrics to benchmark your performance against these platform-specific norms, and track month-over-month to measure growth direction rather than just point-in-time rate.
Can I use these tools for client work and commercial projects?
Yes. There are no licensing requirements, usage limits, or attribution obligations for commercial use. Marketing agencies, freelance social media managers, and in-house marketing teams can use all tools freely for client work — generating UTM links, creating content drafts, resizing images, and calculating engagement rates for client campaigns and reports without any per-project cost or credit requirement.
Do these tools replace a social media manager or marketing strategist?
No — and they are not designed to. These tools handle repetitive, time-consuming tactical tasks (hashtag research, image resizing, UTM link building, character counting, engagement rate calculation) so that human creativity and strategic judgment can focus on higher-value work: audience understanding, brand voice, content strategy, relationship building, and campaign optimization. Generated content and calculated metrics are inputs to strategic decision-making, not substitutes for it.
Do these tools work on mobile devices and tablets?
Yes. All tools are fully responsive and function correctly on smartphones, tablets, and desktops. For tasks requiring text input and copy-paste (caption generation, UTM building), any mobile browser works without issue. For image resizing and QR code download, a desktop provides a more comfortable experience due to file management, but the core tool functionality is fully available on mobile.
How do I implement a UTM-tagged URL in practice?
After generating your UTM URL with the builder, use it anywhere you would share a link: in your Instagram bio link-in-bio tool, in email newsletter CTAs, in paid ad destination URLs, in LinkedIn post links, or in Google My Business posts. When someone clicks the link and visits your website, Google Analytics (or your analytics platform) automatically reads the UTM parameters and records the visit under the correct source, medium, and campaign. View results in Google Analytics 4 under Reports → Acquisition → Traffic Acquisition, filtered by campaign or source/medium. For the cleanest data, establish consistent UTM naming conventions from the start and use the builder every time rather than constructing URLs manually.
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